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Stansted Park Farm Shop stocks an evolving range of locally sourced artisan products. They support businesses that champion fresh produce, ethical food production, or simply offer a new take on everyday essentials.
It’s the kind of shop people enter for a browse, only to leave clutching a bunch of new treats – so we were delighted to manage their social media, growing their Instagram reach by over 200% in eight months.
With the shop’s product range constantly shifting between seasons, we agreed to hold a weekly call with the team. During this, they would bring us up to speed on any pressing priorities before sharing a rundown of products to spotlight based on seasonality, promotions and stock availability.
We established an image-led, rustic design scheme for all posts – whether promoting a product or one of the shop’s regular Producers Market events – often using new photography we captured onsite. All copy was kept minimal, designed to evoke the flavours and quality of the products featured in each post.
Beyond our regular posts, we also created a series of informative reels, giving people a closer look at what makes this shop so special.
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