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Social presence in just 10 weeks!
Social Media Campaign For The South Downs Food Festival
The brief
When we joined forces with the South Downs Food Festival to cover social media ahead of their second annual event, there was… well, nothing. Barely any content or a social presence – just a great event and a 10-week window to make some noise online. Challenge accepted.
What we set out to do
- Get people talking, clicking, and booking!
- Build a local following and audience
- Create exciting, authentic content that can be repurposed
- Work closely with event suppliers and local brands to forge meaningful connections
- Build a brand identity
The results
In 10 weeks we achieved…
197.7K video views
78.6K reach
6,155 link clicks
CTR: ~7.8% – way above average
154.9K views
47.4K reach
1,432 link clicks
CTR: ~3.0% – over double the platform average
And best of all…
96% of our audience was local, from places like: Portsmouth, Chichester, Waterlooville, Winchester, Brighton, Emsworth, Petersfield, Havant, and Southampton
Exactly who we wanted to reach!
Collaboration was key
With a limited selection of pre-existing content, we relied heavily on quick yet effective collaboration with event stakeholders – and it paid off.
- Local chefs
- Food and drink brands
- Festival vendors and sponsors
Together, we co-created videos and posts, behind-the-scenes sneak peeks, and social-friendly reels. It wasn’t overproduced or overly polished, and that’s what made it real. The audience loved seeing familiar faces in their feeds.
Our design team ensured the brand identity was clear across all messaging and we listened to our collaborators to find solutions that worked for everyone.
And today, this collaboration continues – beyond the event. We’ve created an effective, trusting community that we only hope to strengthen.
Why it worked
- We moved fast: 10 weeks doesn’t leave time for overthinking – we planned, posted, and adapted on the go.
- It felt local: All our content spoke directly to the community.
- We were collaborative: Working side-by-side with the people behind the event gave our content heart.
- People didn’t just watch – they clicked: Our CTRs smashed industry benchmarks, which means we didn’t just entertain, we drove action.
The takeaway
In just 10 weeks, we built a buzzing online presence from scratch for the South Downs Food Festival. Over 350,000 views, 7,500+ link clicks, and a super-engaged local audience – all from a standing start.
When you combine community, creativity, and a bit of hustle, amazing things can happen – even on a tight timeline.