“You never get another chance to make a first impression.”
In April 2022, internet experts Siteefy reported over 200 million active websites.
Yes, you read correctly. That’s 200,674,843 other websites all competing for attention in this vast digital landscape. It’s hard not to feel intimidated by this fact and it’s something that makes many of our clients ask us:
How can we make our website stand out?
Here are our six key tips for ensuring your website stands out from the crowd:
- Invest in a Top Designer
DIY website builders like WordPress and Weebly are accessible and well-known but they often rely on common content that is used by competitors. We highly recommend investing in an innovative designer who can build a unique, SEO optimised and user-friendly website that will set you apart.
Fear not though as we have good news. For here at Creative Clique we have Glenn, our lead web designer and a true wizard at creating beautiful and eye-catchingly unique websites.
- Make Content King
Content truly reigns supreme. It has to if you’re going to get noticed. If you can regularly and consistently produce valuable content that demonstrates your expertise in your field, you will build trust with your audience and maintain that all-important engagement.
- Get on the social media train
Building a social media audience that integrates with your website will always pay dividends. Your Instagram, Facebook and LinkedIn platforms are key to driving traffic to your website, reinforcing your brand personality and increasing your visibility. This is why getting social media savvy is a no-brainer. Just make sure your website is showcasing your social media buttons clearly on all your pages. You don’t want all your hard work to build up your social media platform to go unnoticed on your website.
- Tackle the SEO Monster
Okay, so it’s not a monster, even if it can sometimes feel like one. The way to overcome this is to get the “monster” onside. And you can do this quite easily, by getting to grips with Google Analytics. Once you do this it will be much easier to shape your SEO (Search Engine Optimisation) strategy, as analytics can direct you to where traffic is coming from and which keywords your site is or isn’t ranking on. Once you have this map laid out in front of you, you’ll be in a more strategic position to tackle the areas where there are any threats to your ranking position.
- Make Your Website Mobile-Friendly
As of the time of writing, 58.26% of all search traffic on internet-based websites come from mobile devices. This alone is enough to make ensuring your website is mobile-friendly a priority. Add to this the fact that Google considers mobile usability one of its key factors when ranking sites to display in search results, and it’s easy to see why this needs to be at the top of anybody’s website management list.
Our tip: ask your website developer to take care of this. Another good reason to invest in one!
- Interact with The Blog!
A blog which is integrated into your website, is regularly updated and links to your social media platforms is a winning formula. The benefits are plain to see: it provides a place to build your content, drives traffic to your website, attracts new customers, maintains trust and loyalty with existing customers, and elevates your brand.
Our top tips:
Don’t: make a blog and then leave it for months. Google likes sites that are active and constantly publishing new content. If you abandon your blog you will lose your SEO value and could quickly fall down the ranks.
Do: engage in guest blogging. As long as you guest blog on high quality sites that align with your content and the product or service you provide, you’ll be able to shift your site up the rankings.
To find out more about our website design services and how we can help you produce an outstanding website, check out our page: https://creativeclique.co.uk/service/marketing/
And we’re always here to chat through ideas: https://creativeclique.co.uk/contact/